- Reach the Massesthe smartphone market
- Simple Yet Sophisticatedhow QR codes work
- Create and Reportour platform
- What We Are Aboutour mission
The Smartphone Market
- Nielsen reports that as of December 2010, 31 percent of US mobile phone owners have a smartphone and Nielsen expects smartphones to become the majority by the end of 2011
- Gartner expects US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011 becoming the highest-selling consumer electronic device category
- Morgan Stanley predicts 80 percent of U.S. mobile phones in use will be smartphones by the end of 2012
The smartphone revolution will fundamentally change the way your business markets and interacts with its customers. Over the last decade, Internet marketing has evolved dramatically from simple web search to paid advertising and most recently social media. But what about offline content? Is print still relevant? The answer is yes.
Just like television didn’t replace radio, the Internet will not replace print media any time soon. So how do you bring online metrics and interactions to the offline world? The answer is QR codes.
read moreHow QR Codes Work
Smartphone users simply download a free QR reader application, launch the reader, and bring the QR code in front of the camera. The encoded QR data is read by the application and translated into a mobile website link, text, a phone number, a draft text message or email, or one of many other supported formats.
Already popular in Japan and South Korea, QR codes are exploding in the United States. According to Mobio ID, consumers who added QR scanning capabilities to their smartphone during Q1 2011 increased almost 1000 percent versus new users added in Q1 2010.
Thoughtful QR code marketing campaigns promote instant interaction with target markets and allow for temporal, geographic, and demographic analytics. Your business can connect customers to its brands with QR codes and print media faster than ever before. Get started now!
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